GENDA Americas is rolling out 26 new Kiddleton Stores inside Walmart locations across the U.S., featuring claw machines, arcade games, prizes and more.
The Kiddleton App helps players find claw machine locations, discover licensed prizes, earn rewards, unlock free plays, and stay up to date on new releases.
Amusement Expo this year felt different, in a good way. The conversations with operators were more focused and more intentional. There was a clear shift toward growth. Not just adding games, but building stronger, more sustainable businesses. There is real momentum in the industry right now. We saw strong interest around Kiddleton and what it represents on the B2C side. A more defined, scalable entertainment experience that connects with today’s consumer. At the same time, we had great conversations about how our broader ecosystem supports operators across distribution, revenue share, and location growth. What stood out most was the response to the evolution of GENDA Americas. As our group of companies continues to align under one structure, the message is starting to land. Operators are not just looking for vendors. They are looking for partners who can help them navigate what is next. That is where we are focused. We appreciate all the conversations, feedback, and time spent with partners across the show floor. A lot of opportunity ahead.
