More fun

for your days

GENDA Americas is the North American  hub of GENDA, a global leader in amusement  and entertainment. Our mission is simple: to create joy, deliver value, and strengthen communities by investing in and growing leading entertainment brands across Canada and USA.

GENDA Americas directly operates a family of entertainment and amusement companies, with a core focus on route-based and small-format amusement operations. Our business is supported by vertically integrated amusement distribution, arcades, family entertainment centers, food and beverage concepts, and complementary amusement programs. Through hands-on operations and deep industry expertise, we deliver scalable amusement solutions that enhance guest experiences, maximize location performance, and drive sustainable, long-term growth for partners across North America.

GENDA America's Family of Companies

Kiddleton Logo

Kiddleton

Bringing kawaii-inspired claw machines and IP-driven prizes to arcades, high-traffic entertainment venues, and retail locations across the U.S. and Canada.

Player One Amusement Group Logo

Player One Amusement Group (P1AG)

One of North America’s leading arcade operators and amusement solutions providers, offering revenue-share partnerships, new game distribution, and route operations.

NEN Logo

National Entertainment Network (NEN)

The largest amusement vending operator in the U.S., delivering crane machines, kiddie rides, and bulk vending across 10,000 locations.

Enterrium Logoi

Enterium

An immersive, Chicago based entertainment venue combining interactive games, attractions, and social experiences.

Barberio Logo

Barberio Entertainment Company

A long-standing operator in jukebox and music entertainment, delivering reliable amusement solutions across commercial locations.

GENDA Americas Logo

Join Our GENDA Family

Looking to take the next step for your entertainment business? GENDA Americas is actively exploring partnerships and acquisitions.

About Us

GENDA Americas is the North American division of GENDA, a global leader in entertainment and amusement. We directly operate a family of businesses centered on route-based and small-format amusement operations, our core business, supported by amusement distribution, location-based entertainment venues, family entertainment centers, food and beverage concepts, and operational amusement solutions delivered through hands-on execution.


Our approach combines global scale with local operating expertise, empowering partners through integrated operations, marketing, technology, and financial support. By investing in people, businesses, and communities, GENDA Americas helps entertainment concepts perform, scale, and grow sustainably while staying true to GENDA’s values of Speed is King, Grit and Grit, and Enjoy Our Journey.

Office

Our Vision

To be the leading partner in amusement and entertainment across North America, creating joy and memorable experiences while contributing to GENDA’s global aspiration of becoming the world’s No.1 entertainment company by 2040.

Three GENDA Values

GENDA 3 Values

Goals


Expand Our Family

Through strategic acquisitions and partnerships across North America.


Elevate Guest Experiences

With innovative amusement solutions and cutting-edge technology.


Support Our Brands

With marketing, technology, and financial resources that drive sustainable growth.


Invest In People & Communities

To ensure our success delivers shared value.


Act With Speed & Grit

Guided by GENDA’s values, while enjoying the journey together.

Yoda Profile Picture

Atsushi Iyoda (Yoda)

President & CEO

John Kolliniatis Profile Picture

John Kolliniatis

Executive Officer

Randy Chilton Profile Picture

Randy Chilton

Executive Officer

Yoshi Profile Picture

Yuki Yoshikai (Yoshi)

Chief Strategy Officer

Yoshi Profile Picture

Yoshiki Kanazawa

Chief Financial Officer

A Few Words From Our CEO

At GENDA Americas, we believe that fun is universal—it brings people together, strengthens communities, and creates lasting memories. Our aspiration is simple yet powerful: “More fun for your days.”

 

From cities to small towns, entertainment in the Americas is deeply tied to family time, friendships, and local community—something we are proud to support and grow.

 

Guided by GENDA’s values—“Speed is King,” “Grit and Grit,” and “Enjoy our Journey”—we are committed to growing entertainment experiences across North and South America. We want to grow in ways that truly matter—through strong partnerships, thoughtful expansion, and innovation that makes every guest experience even better.

 

From family entertainment centers and arcades to claw machines, vending, and digital experiences, GENDA Americas is a team of companies united by one mission: to bring joy to everyday life. Together with our colleagues around the world, we are working toward GENDA’s long-term vision of becoming the world’s No. 1 entertainment company by 2040.

 

We’re excited about what’s ahead—and we invite you to join us as we continue creating unforgettable experiences, one smile at a time.


- Atsushi Iyoda, CEO GENDA Americas


Mergers & Acquisitions

Looking to take the next step for your entertainment business? GENDA Americas is actively exploring partnerships and acquisitions across the amusement and entertainment industry.


We bring global strength, local expertise, and a people-first approach to every deal — helping operators grow, transition, or join a larger vision.

GENDA Global Businesses

The Latest News / Blogs

IAPPA Banner
By Michael Williams September 19, 2025
The excitement is building for IAAPA 2025, and GENDA Americas is proud to announce that our group of companies will be showcased front and center in the Player One Amusement Group (P1AG) booth #840 . This year’s presence highlights the strength and synergy of our growing family of brands—including P1AG, National Entertainment Network (NEN), and Kiddleton—as we continue to expand across North America. A Unified Showcase of Amusement Excellence Each of our companies brings unique expertise to the arcade and amusement industry, and together we offer unmatched value: P1AG : A leading partner in arcade and Family Entertainment Center (FEC) operations, providing end-to-end amusement solutions—from revenue sharing to consulting and operations support. NEN : The largest amusement route operator in North America, bringing crane machines, bulk vending, and arcade entertainment into thousands of high-traffic retail and entertainment venues. Kiddleton : A fresh and exciting brand specializing in Japanese claw machines and exclusive collectible prizes, now rapidly expanding across Canada and the USA. We are going to have a "Kiddleton Corner" for attendees to see / try the latest Kiddleton Crane Machines. By showcasing all three brands in one booth, IAAPA attendees will experience firsthand the diversity, innovation, and global expertise that GENDA Americas brings to the industry. This year’s IAAPA isn’t just another trade show—it’s a turning point in how we present ourselves to the market. As part of GENDA Inc., one of the world’s fastest-growing amusement companies, GENDA Americas is unifying our brands to tell a single story: a story of growth, partnership, and global entertainment leadership. Visitors to the booth will have the chance to explore the latest in arcade game offerings, innovative claw and prize concepts, and proven revenue-sharing models that help venues maximize profitability while delivering unforgettable guest experiences. Come See Us at IAAPA We invite all IAAPA attendees to stop by the P1AG booth #840 and discover how GENDA Americas is shaping the future of the amusement industry in North America. Whether you’re an FEC operator, theater, retail partner, or simply passionate about arcades, this is your opportunity to see why GENDA Americas is quickly becoming the name to watch.
GENDA Americas Blog Banner
By Michael Williams September 18, 2025
We’re excited to share that GENDA Americas has officially launched to oversee and accelerate our fast-growing North American business. This milestone marks a major step in unifying our family of companies and building a stronger foundation for future growth. Consolidating for Strength To streamline operations and scale more effectively, GENDA Americas will: Consolidate 14 group companies in North America into three core entities by 2026. Strengthen leadership and decision-making across the region. Create new efficiencies that allow us to deliver even greater value to our partners and customers. Our Leadership GENDA Americas is led by an experienced team deeply rooted in the amusement and FEC industries: Atsushi Iyoda — President & CEO Yuki Yoshikai — Executive Vice President & CSO John Kolliniatis — Executive Officer, President & CEO of Player One Amusement Group Randy Chilton — Executive Officer, CRO of National Entertainment Network Our Footprint From arcades and Family Entertainment Centers to crane machines, prize routes, and mini-locations, GENDA Americas now operates in over 13,000 locations across the U.S. and Canada . This scale allows us to bring unmatched entertainment solutions to our partners while continuing to expand rapidly across North America.  What’s Next GENDA Americas will unify our companies under one vision— to deliver more fun, more value, and more opportunity for our partners and communities across North America . By working together, we’re building an entertainment ecosystem that is stronger, smarter, and designed for long-term success.

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