More fun
for your days
GENDA Americas is the North American hub of GENDA, a global leader in amusement and entertainment. Our mission is simple: to create joy, deliver value, and strengthen communities by investing in and growing leading entertainment brands across Canada and USA.
GENDA Americas directly operates a family of entertainment and amusement companies, with a core focus on route-based and small-format amusement operations. Our business is supported by vertically integrated amusement distribution, arcades, family entertainment centers, food and beverage concepts, and complementary amusement programs. Through hands-on operations and deep industry expertise, we deliver scalable amusement solutions that enhance guest experiences, maximize location performance, and drive sustainable, long-term growth for partners across North America.
GENDA America's Family of Companies

Kiddleton
Bringing kawaii-inspired claw machines and IP-driven prizes to arcades, high-traffic entertainment venues, and retail locations across the U.S. and Canada.

Player One Amusement Group (P1AG)
One of North America’s leading arcade operators and amusement solutions providers, offering revenue-share partnerships, new game distribution, and route operations.

National Entertainment Network (NEN)
The largest amusement vending operator in the U.S., delivering crane machines, kiddie rides, and bulk vending across 10,000 locations.

Enterium
An immersive, Chicago based entertainment venue combining interactive games, attractions, and social experiences.

Barberio Entertainment Company
A long-standing operator in jukebox and music entertainment, delivering reliable amusement solutions across commercial locations.

Join Our GENDA Family
Looking to take the next step for your entertainment business? GENDA Americas is actively exploring partnerships and acquisitions.
About Us
GENDA Americas is the North American division of GENDA, a global leader in entertainment and amusement. We directly operate a family of businesses centered on route-based and small-format amusement operations, our core business, supported by amusement distribution, location-based entertainment venues, family entertainment centers, food and beverage concepts, and operational amusement solutions delivered through hands-on execution.
Our approach combines global scale with local operating expertise, empowering partners through integrated operations, marketing, technology, and financial support. By investing in people, businesses, and communities, GENDA Americas helps entertainment concepts perform, scale, and grow sustainably while staying true to GENDA’s values of Speed is King, Grit and Grit, and Enjoy Our Journey.

Our Vision
To be the leading partner in amusement and entertainment across North America, creating joy and memorable experiences while contributing to GENDA’s global aspiration of becoming the world’s No.1 entertainment company by 2040.
Three GENDA Values
List of Services
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1. Speed is KingItem Link List Item 1
"Speed" is not just important but of the utmost importance
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2. Grit and GritItem Link List Item 2
The most essential factor for success is Grit (perseverance)
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3. Enjoy our JourneyItem Link List Item 3
Let's enjoy our journey together and achieve greater dreams
Goals
Expand Our Family
Through strategic acquisitions and partnerships across North America.
Elevate Guest Experiences
With innovative amusement solutions and cutting-edge technology.
Support Our Brands
With marketing, technology, and financial resources that drive sustainable growth.
Invest In People & Communities
To ensure our success delivers shared value.
Act With Speed & Grit
Guided by GENDA’s values, while enjoying the journey together.
A Few Words From Our CEO
At GENDA Americas, we believe that fun is universal—it brings people together, strengthens communities, and creates lasting memories. Our aspiration is simple yet powerful: “More fun for your days.”
From cities to small towns, entertainment in the Americas is deeply tied to family time, friendships, and local community—something we are proud to support and grow.
Guided by GENDA’s values—“Speed is King,” “Grit and Grit,” and “Enjoy our Journey”—we are committed to growing entertainment experiences across North and South America. We want to grow in ways that truly matter—through strong partnerships, thoughtful expansion, and innovation that makes every guest experience even better.
From family entertainment centers and arcades to claw machines, vending, and digital experiences, GENDA Americas is a team of companies united by one mission: to bring joy to everyday life. Together with our colleagues around the world, we are working toward GENDA’s long-term vision of becoming the world’s No. 1 entertainment company by 2040.
We’re excited about what’s ahead—and we invite you to join us as we continue creating unforgettable experiences, one smile at a time.
- Atsushi Iyoda, CEO GENDA Americas

Mergers & Acquisitions
Looking to take the next step for your entertainment business? GENDA Americas is actively exploring partnerships and acquisitions across the amusement and entertainment industry.
We bring global strength, local expertise, and a people-first approach to every deal — helping operators grow, transition, or join a larger vision.
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