Amusement Expo this year felt different, in a good way. The conversations with operators were more focused and more intentional. There was a clear shift toward growth. Not just adding games, but building stronger, more sustainable businesses. There is real momentum in the industry right now. We saw strong interest around Kiddleton and what it represents on the B2C side. A more defined, scalable entertainment experience that connects with today’s consumer. At the same time, we had great conversations about how our broader ecosystem supports operators across distribution, revenue share, and location growth. What stood out most was the response to the evolution of GENDA Americas. As our group of companies continues to align under one structure, the message is starting to land. Operators are not just looking for vendors. They are looking for partners who can help them navigate what is next. That is where we are focused. We appreciate all the conversations, feedback, and time spent with partners across the show floor. A lot of opportunity ahead.
The excitement is building for IAAPA 2025, and GENDA Americas is proud to announce that our group of companies will be showcased front and center in the Player One Amusement Group (P1AG) booth #840 . This year’s presence highlights the strength and synergy of our growing family of brands—including P1AG, National Entertainment Network (NEN), and Kiddleton—as we continue to expand across North America. A Unified Showcase of Amusement Excellence Each of our companies brings unique expertise to the arcade and amusement industry, and together we offer unmatched value: P1AG : A leading partner in arcade and Family Entertainment Center (FEC) operations, providing end-to-end amusement solutions—from revenue sharing to consulting and operations support. NEN : The largest amusement route operator in North America, bringing crane machines, bulk vending, and arcade entertainment into thousands of high-traffic retail and entertainment venues. Kiddleton : A fresh and exciting brand specializing in Japanese claw machines and exclusive collectible prizes, now rapidly expanding across Canada and the USA. We are going to have a "Kiddleton Corner" for attendees to see / try the latest Kiddleton Crane Machines. By showcasing all three brands in one booth, IAAPA attendees will experience firsthand the diversity, innovation, and global expertise that GENDA Americas brings to the industry. This year’s IAAPA isn’t just another trade show—it’s a turning point in how we present ourselves to the market. As part of GENDA Inc., one of the world’s fastest-growing amusement companies, GENDA Americas is unifying our brands to tell a single story: a story of growth, partnership, and global entertainment leadership. Visitors to the booth will have the chance to explore the latest in arcade game offerings, innovative claw and prize concepts, and proven revenue-sharing models that help venues maximize profitability while delivering unforgettable guest experiences. Come See Us at IAAPA We invite all IAAPA attendees to stop by the P1AG booth #840 and discover how GENDA Americas is shaping the future of the amusement industry in North America. Whether you’re an FEC operator, theater, retail partner, or simply passionate about arcades, this is your opportunity to see why GENDA Americas is quickly becoming the name to watch.
We’re excited to share that GENDA Americas has officially launched to oversee and accelerate our fast-growing North American business. This milestone marks a major step in unifying our family of companies and building a stronger foundation for future growth. Consolidating for Strength To streamline operations and scale more effectively, GENDA Americas will: Consolidate 14 group companies in North America into three core entities by 2026. Strengthen leadership and decision-making across the region. Create new efficiencies that allow us to deliver even greater value to our partners and customers. Our Leadership GENDA Americas is led by an experienced team deeply rooted in the amusement and FEC industries: Atsushi Iyoda — President & CEO Yuki Yoshikai — Executive Vice President & CSO John Kolliniatis — Executive Officer, President & CEO of Player One Amusement Group Randy Chilton — Executive Officer, CRO of National Entertainment Network Our Footprint From arcades and Family Entertainment Centers to crane machines, prize routes, and mini-locations, GENDA Americas now operates in over 13,000 locations across the U.S. and Canada . This scale allows us to bring unmatched entertainment solutions to our partners while continuing to expand rapidly across North America. What’s Next GENDA Americas will unify our companies under one vision— to deliver more fun, more value, and more opportunity for our partners and communities across North America . By working together, we’re building an entertainment ecosystem that is stronger, smarter, and designed for long-term success.