
GENDA Americas: A New Chapter in North America
We’re excited to share that GENDA Americas has officially launched to oversee and accelerate our fast-growing North American business. This milestone marks a major step in unifying our family of companies and building a stronger foundation for future growth.
Consolidating for Strength
To streamline operations and scale more effectively, GENDA Americas will:
- Consolidate 14 group companies in North America into three core entities by 2026.
- Strengthen leadership and decision-making across the region.
- Create new efficiencies that allow us to deliver even greater value to our partners and customers.
Our Leadership
GENDA Americas is led by an experienced team deeply rooted in the amusement and FEC industries:
- Atsushi Iyoda — President & CEO
- Yuki Yoshikai — Executive Vice President & CSO
- John Kolliniatis — Executive Officer, President & CEO of Player One Amusement Group
- Randy Chilton — Executive Officer, CRO of National Entertainment Network
Our Footprint
From arcades and Family Entertainment Centers to crane machines, prize routes, and mini-locations, GENDA Americas now operates in over 13,000 locations across the U.S. and Canada. This scale allows us to bring unmatched entertainment solutions to our partners while continuing to expand rapidly across North America.
What’s Next
GENDA Americas will unify our companies under one vision—to deliver more fun, more value, and more opportunity for our partners and communities across North America. By working together, we’re building an entertainment ecosystem that is stronger, smarter, and designed for long-term success.
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About GENDA Americas
GENDA Americas is a leader in arcade and amusement entertainment across the U.S. and Canada. With over 13,000 locations and a growing family of companies—we deliver innovative amusement solutions that entertain, engage, and create lasting value for our partners.
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